How to Run an SEO Audit from Claude with MCP
Prompt Claude to crawl your site and answer follow-up questions about titles, redirects, and broken links.
SEO audits usually require running a CLI tool and interpreting the output. With crawler-mcp, non-technical teammates can run an audit by talking to Claude. Just ask Claude to crawl the site, then ask follow-up questions about specific issues.
This guide shows how to run a full SEO audit through an agent conversation.
Step 1: Install crawler-mcp
Run the install script:
curl -fsSL https://install.crawler.sh/install-mcp.sh | shThis downloads the correct binary for your platform to ~/.crawler/bin/crawler-mcp.
For more detail, see the installation guide.
Step 2: Wire it into your client
Step 3: Crawl the site
Ask Claude to crawl the target site:
Use crawler-sh to crawl https://example.com to depth 3 with max_pages 200.
Claude calls crawl_site and receives full page data for every URL, including titles, meta descriptions, headings, status codes, and redirect chains.
Step 4: Ask follow-up questions
Once the crawl is complete, ask specific questions:
Which pages have missing titles?
Which pages redirect more than twice?
Which pages have no meta description?
Show me all 404s and the pages that link to them.
Claude reasons over the crawl data and gives you precise answers.
Step 5: Export findings
Ask Claude to format the results for sharing:
Create a CSV with all pages that have missing titles, including their URL and depth.
Claude writes a structured report you can pass to your team.