title tag
A title tag is an HTML element that defines the title of a web page, displayed in browser tabs and search engine results.
A title tag is an HTML element specified in the <head> section of a page as <title>Page Title</title>. It defines the page title displayed in browser tabs, bookmarks, and search engine result pages. The title tag is one of the most important on-page SEO elements.
Why title tags matter
Title tags are a strong ranking signal for search engines. They tell both users and search engines what a page is about. In search results, the title tag is the clickable headline, making it the first thing users see. A clear, relevant title tag improves both rankings and click-through rate.
Best practices
- Keep titles between 30 and 60 characters to avoid truncation in search results
- Place the primary keyword near the beginning
- Make each title unique across your entire site
- Write for humans first, search engines second
- Avoid keyword stuffing or generic titles like “Home” or “Page 1”
- Include your brand name at the end if space allows
Common issues
- Missing titles: Pages with no title tag appear with auto-generated text in search results
- Duplicate titles: Multiple pages with the same title compete against each other
- Truncated titles: Titles over 60 characters get cut off with an ellipsis
How crawler.sh helps
The crawler seo command checks for missing, duplicate, short (under 30 characters), and long (over 60 characters) title tags across all crawled pages. Each issue includes the affected URL and the current title so you can prioritize fixes.
